FARMpay is the direct result of real-life experience


Multi-generational farmers, the FARMpay founders have lived the experience of many grain growers: Selling a large amount of grain to a buyer with payment delayed for months and lack of transparency over the grain supply chain.

That stressful time highlighted the problems too many farmers face selling grain on-farm: wearing all the risk once the assets leave the farm-gate and dealing with a hampered cashflow.

Combining their understanding of the challenges faced by growers and buyers and extensive knowledge of the agribusiness sector, they turned their attention to finding a better way of selling grain on-farm and the FARMPay agricultural supply chain platform was born.

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Naomi STUART – FARMPay FoundeR

Naomi Stuart is a skilled business professional with more than 18 years’ industry experience.

A Fellow of Chartered Accountants Australia & New Zealand and a Member of the Australian Institute of Company Directors, Naomi has held senior leadership positions in the corporate sector and more recently was the Chief Operating Officer of a large regional professional services firm.

Throughout her career, Naomi has had exposure to an array of projects and opportunities and her skillset includes corporate governance, strategic planning, financial reporting, risk management, innovation and stakeholder engagement.

Forging a successful career in regional NSW, Naomi understands the power of connections and is passionate about empowering regional communities to succeed. She is a Director of Destination Riverina Murray and currently sits on the board of Women in Business Wagga Wagga.

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Pete is a professional engineer with two decades of startup and Software as a Service (SaaS) experience. Combining big data, machine learning and the Internet of Things (IoT), he has lead two companies to successful exits as CEO and CTO respectively.  As an award winning technology evangelist and industry leader he has spoken at conferences in the USA, Canada, Australia and Japan.  

With wide ranging experience across both business and technology development, Pete has lead teams of product managers, data scientists and developers whilst providing strong support to sales and marketing teams.  He finds the most enjoyment in startups where one minute he can roll up his sleeves and write code, the next minute be working through due diligence with an investor and the next day be flying out to a customer's site on the other side of the world to install hardware.

After living and working in Silicon Valley for several years, Pete settled with his family in regional NSW with a firm belief that world changing startups can grow from anywhere on the globe.

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PK Rasam – Start-up Advisor

PK Rasam brings over 25 years experience working for global leaders Oracle, Bell Laboratories, SAP, PwC and Accenture working for top 100 global brands on technology projects focussed around Innovation, Startups, Corporates, Entrepreneurship, Consulting, Management, Investing, Strategic Guidance.

He specialises in designing and implementing innovation programs vertically and horizontally across enterprises to deliver commercial value. PK is highly active in Blockchain, Machine Learning (ML), Artificial Intelligence (AI), Quantum Computing, and other emerging technology themes. 

PK leads the Melbourne office of BlueChilli, where he connects entrepreneurs with corporates and investors to solve the world's greatest challenges using emerging technology.

As an Adventurist, Author, Angel and successful Entrepreneur, he is often sought after by Universities, Corporates, Incubators and Accelerators to run workshops, create frameworks, and mental models, that help participants become market relevant and investor ready. He is persistent, curious, and experienced in helping founders navigate from an idea on a napkin to Seres A funding and beyond. 

Outside of work he has climbed 5+ mountains, cycled 850+ km in 5 days and is always on the lookout for his next adventure! 


Tim hogben – advisory committee

Tim Hogben is the Chief Operating Officer of the Australian Securities Exchange (ASX). ASX as a company ranks amongst the top 10 exchange groups in the world. Appointed to the role in 2015, Tim has overall responsibility for the live service environment at ASX. This incorporates compliance with licensing conditions, execution of the organisations business strategy and delivering service excellence to customers. In addition to this he has responsibility for providing clearing and settlement services to Chi-X Australia, National Stock Exchange (NSX) and Asia Pacific Exchange (APX).

He has a thorough understanding of the operational, technical and regulatory complexities that drive trading, clearing and settlement from both a stock exchange and market user perspective. This has been formed through considerable experience in service delivery, operational workflows, system development, control environments and managing "1 in 20 year" events, plus roles as an investment accountant, senior analyst and in general management with a number of financial institutions in Australia.

More recently Tim has been exploring next generation technologies such as digital assets, distributed ledgers and block chain for potential use in financial services.

Tim is a graduate of the Harvard Business School (HBS), Australia Institute of Company Directors (AICD), Australian Institute of Management (AIM) and Financial Services Institute of Australia (FINSIA). 

John Minogue – Advisory COmmittee

A fifth-generation farmer from Barmedman, NSW, John has a 2000 hectare mixed farming and broadacre cropping operation and runs a consulting firm in West Wyalong, providing agronomy advice to local farmers.

Named Central West Conservation Farmer of the Year in 2008, Chair of the Northern Panel of GRDC and a board member of the Lachlan Catchment Management Authority, John’s vast agricultural experience has given him valuable insight into the long-term challenges of the grains industry.

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Caroline is an experienced,  entrepreneurial marketing and general management professional, with a track record of leading high performing teams across a diverse range of industries including FMCG, travel, telecommunications and financial services.

She is currently the Chief Marketing Officer for the Lakeba Group. Based in Manly, NSW, Lakeba is an established start-up studio with teams in India, Europe and the USA who develop transformational digital solutions. Caroline has worked for global brands, start-ups, agencies and in her own consultancy business, delivering multi-geography marketing strategies and activities with teams based in the USA, Europe and Asia. 

She is passionate about championing inclusive and diverse work places and empowering teams to realise their full potential, and in turn maximise the value they deliver to the business.

In addition to senior marketing roles with Nestle, AOL, Telstra and most recently as senior director and head of marketing for Visa in Australia, New Zealand and South Pacific,  Caroline has been an active member of the marketing community through mentoring, advisory boards and speaking engagements. She also holds a US Patent for Promotional Processing and is active in the technology community with special interest in how new technologies such as AI, interactive reality and blockchain are revolutionising industries across the globe.

Caroline lived in Dubbo and Bathurst during her school years, where she gained a first hand appreciation of the challenges facing rural communities and is excited to work with the FARMpay team and the Advisory Committee to increase the transparency and effectiveness of the supply chain for Australian farmers.

Our Journey

FARMpay is currently part of GrowLabs at Cicada Innovations focussing on commercialisation. 

In December 2016, FARMpay was announced as a finalist in SheStarts, a competitive start-up program aimed at female tech entrepreneurs. As part of that program, FARMpay secured pre-seed funding and a place in an eight-month BlueChilli accelerator program.

Our Partners